Maintenance is the small edit. Not a new website.
By Madison Fine, founder of MADDS Marketing · October 31, 2026
“Website maintenance” gets sold like a security ritual. For most small businesses the real maintenance is duller. The hours changed and the site still says the old ones. The phone is wrong. A photo is from the location you left. The form still works, or it doesn’t, and nobody has checked since the cousin built it.
| A small edit | A project |
|---|---|
| Hours, a phone number, one photo | A new site, a shop, or every page rewritten |
| Two of those a month, inside Growth | Business Launch, or the $750 one-page starter |
| You hear the limit before the month starts | It should not show up as a surprise invoice |
Fifteen minutes, once a month
If nobody is on a retainer, this is the plan. Do it on the phone, not as a favor to the desktop version you already like. Write down the one thing that’s wrong. Fix that thing. Don’t “refresh the brand” because the hours were stale.
| Look | Fix it if |
|---|---|
| The first screen | You can’t tell what you sell without scrolling. |
| The phone number and the form | The tap does nothing, or the test never arrives. |
| The hours | They describe last season, or a holiday that already passed. |
| Google, next to the site | They disagree. Fix the wrong one. Don’t invent a third version. |
Stop calling it maintenance when the page fails that list every month. A site you are afraid to open on a phone is a build, not a subscription. One page starts at $750. Launch starts at $2,500. Growth’s two edits are for a site that already works.
What I actually include
Growth Management starts at $1,500 a month. Twelve posts you approve. One promo. The review message and who to send it to. Up to two small website edits, text or a photo. A one-page report. Not a new site. Not hosting heroics. Not ad spend, filming, or a new logo.
Two small edits is a real limit. “Can you rebuild the menu, add a shop, and rewrite every page” is a project, not maintenance. I’ll say that before the month starts, not after the hours disappear.
If the site is the thing that’s wrong, the build is Business Launch or the $750 one-page starter. Maintenance comes after there is something worth keeping.
If this is the job, say so.
Tell me what’s missing. I’ll tell you which door it is before anyone starts.
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